Jason Rigolli fixes the reason a company isn't hitting its number. A two-time co-founder with three CRO seats and over two decades rebuilding revenue engines, he works inside founder-led, family-owned, and PE-backed B2B firms ($2M to $15M) across winning, keeping, and growing customers, as an operator in the business rather than an advisor handing over a deck.
A library of his writing on revenue-engine strategy. Each piece links to the full article and a downloadable PDF.
In his words
Latest writing
Jason Rigolli"Let's wait until November" sounds like prudence and costs like a decision. Nobody in the room is waiting on the election; they're waiting on permission,…
Jason RigolliTwo companies hit the same flat quarter. The portfolio company deploys a proven operator and fixes its engine in a quarter; the founder-led company opens…
Jason RigolliMark is writing termination talking points for his third revenue leader in four years, editing the same document he used last time. When three different…
Jason RigolliA spike is an event wearing growth's clothing: a relationship deal, a conference, a referral wave that draws the same chart line as engine-driven revenue…
Jason RigolliIf your team can't recite the three deal-breakers in your qualification call, your problem isn't sales talent. It's that your ICP never left the slide…
Jason RigolliFounder-led $5M to $15M businesses run on the founder's pattern recognition. The deal calls, the pricing exceptions, the qualification judgments, the…
Jason RigolliThe 2025 thesis held: founder-led businesses scale on heroics and stall on systems. What changed in 2026 is the timeline. Tighter capital and AI-leveraged…
Jason RigolliWhen pipeline stalls, most founders default to more spend or more headcount. Both make the problem worse if the engine itself is broken. The real fix is…
Jason RigolliEvery business has different revenue levers, but most dashboards measure activity instead of health. In my experience, a handful of metrics consistently…
Jason RigolliSales, marketing, and customer success fight when their incentives, definitions, and hand-offs are unaligned. Real alignment is structural, not cultural.…
Jason RigolliPromoting your best salesperson to manager usually breaks two things at once: you lose the rep's production and you create a manager who can't manage.…
Jason RigolliSaaS isn't dead. The lazy version of SaaS is dead. Rising CAC, saturated categories, and skeptical buyers have ended the era of growth at any cost.…
Jason RigolliMost family-owned and founder-led businesses fail succession not because of family dynamics but because of undocumented operations. Successors can't run…
Jason RigolliAn exit isn't an event you plan a year out, it's a system you build for years before. Founders who exit well treat the business as transferable from day…
The 2025 Founders Report (series)
Jason RigolliThe market founder-led businesses were built for has changed. Capital is more expensive, buyers are more skeptical, and the playbook that produced the…
Jason RigolliFounder's Syndrome is the moment when the same traits that built the business start to throttle it. Tight control, instinct over process, and resistance…
Jason RigolliStrategic planning in a founder-led or family-owned business isn't a slide deck. It's a quarterly system for choosing what to do, what to stop doing, and…
Jason RigolliAgile growth in a founder-led or family-owned business means short feedback loops, willingness to kill what isn't working, and a small set of bets you can…
Jason RigolliSuccession planning is a multi-year build, not a transaction. The founder who exits well starts three to five years out: documenting operations, growing…
Jason RigolliWhen family or founder-led businesses don't have clean role definitions, growth stalls and trust erodes. The fix is structural, not interpersonal. Written…
Jason RigolliFuture-proofing a founder-led or family-owned business isn't about predicting the market. It's about building systems that absorb shocks: documented…
About Jason Rigolli
Who is Jason Rigolli?
Jason Rigolli is the founder of Revved for Growth and a fractional CRO, a two-time co-founder who has held three CRO seats and spent over two decades rebuilding revenue engines for founder-led, family-owned, and PE-backed B2B firms.
What does Jason Rigolli do?
Jason Rigolli fixes the reason a company isn't hitting its number. As a fractional CRO he operates inside B2B businesses ($2M to $15M) to rebuild how they win, keep, and grow customers.
Where can I read Jason Rigolli's writing?
Jason Rigolli publishes articles and field reports here on jasonrigolli.com and on fixyourrevenueengine.com, and shares them on LinkedIn.